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_id sigradi2007_af16
id sigradi2007_af16
authors Hidalgo Toledo, Jorge Alberto
year 2007
title Hypermedial i-dentity: New media, new audiences, new identities? [I-dentidad hipermedial: Nuevos medios, nuevas audiencias, ¿nuevas identidades?]
source SIGraDi 2007 - [Proceedings of the 11th Iberoamerican Congress of Digital Graphics] México D.F. - México 23-25 October 2007, pp. 19-23
summary Today, everything is entertainment: the free time, the leisure and the mediatic and hypermediatic consumption. The incursion in the era of the service and the information, has given foot to the configuration of cultural industries whose market is centered in symbolic consumption and the mediation carried out by the intercultural hybridation derived from the capitalist tendency to expand the market of intangible goods. This symbolic market has given to origin the birth of certain tendencies and generations that are transforming, in a radical way, the mass media.
keywords Media literacy; reception; new tecnology; digital engagement; my media generation
series SIGRADI
last changed 2016/03/10 08:53

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