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authors Lefebvre, Olivier
year 2003
title The glocal as a challenge for local actors having plans for the future
source CORP 2003, Vienna University of Technology, 25.2.-28.2.2003 [Proceedings on CD-Rom]
summary About the glocal very much has been said by Michael Porter . According to this author, in some countries there is a competitive advantage, in some industry . It is explained by a diamond with four facets : competition and rivalry inside the country, factors endowment, demand, related industries (providers, firms selling components etc ) . The competitive advantage appears when the facets are efficient, and stimulating one another, in a country. Then the firms of this country invest abroad, to benefit from thecompetitive advantage, grabing market shares and making profits . The country itself is the place of the competitive advantage . Theinternational market is the place of the challenge, where the result of the competition appears .
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