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authors Urdan, T.A., and Weggen, C.C.
year 2000
title Corporate elearning: exploring a new frontier
source Report nr. 415.551.8600, WR Hambrecht + Co, Berwyn, Penn., March 2000
summary This report focuses on corporate training, one of the five segments of the education and training market. In particular, we identify key drivers, perform preliminary market segmentation, and estimate growth for market segments and product groups of the technology-based corporate training industry. We outline major trends and likely winning strategies for companies targeting the corporate e-learning market, which we also refer to as etraining market. Since the e-learning industry is a relatively new, unexplored frontier, this report is intended to provide a concise overview of the key aspects of this emerging market and to offer a framework for analysis for industry players and the investment community.
series report
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