CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

id 3ac5
authors Verdy Kwee, Antony Radford, Dean Bruton and Ian Roberts
year 2006
title Architecture | Media | Representations Survey- (Exigencies at a Media Crossroad)
source Adeliade, Australia
summary Architectural information has been presented in a myriad of ways through various media for the purpose of public education. Rapid technological change tremendously affects the modes and techniques of communication media necessitating a reassessment of these vehicles. This paper suggests that if the medium should continue to be the ‘massage’ (McLuhan, 1967), it is imperative that we should understand the implications our choice and use of various media for communication of specific data, especially in relation to a targeted audience. The paper presents the results and analyses of an online user survey which considers the use of currently available media, their roles and performance in the delivery of information of architectural works. It proposes suggestions for the manner and reasons these factors fashion users’ preferences. It also highlights several aspects of architectural data (e.g. forms, lighting, materials, etc) as well as those of the respective media used to represent them while indicating how significant end-users perceive these aspects in the process of understanding architecture. The interpretations of the results outlined in this paper may suggest some answers to the questions relating to current media use, but they may also pose more questions about the types of and the manner in which information should be delivered to architecture enthusiasts/readers. This reassessment is intended to help anticipate future directions in the application of these media in presenting architectural information. Special attention is particularly paid to the opportunities afforded by the digital platform.
keywords publications, user survey, perception, online, print content, education, understanding, information delivery, presentation
series other
type normal paper
email verdy_kwee@uaeu.ac.ae
full text file.pdf (284,106 bytes)
references Content-type: text/plain
last changed 2009/02/05 03:36
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