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Case study - Multiprofessional
Automation in Construction 6 (1) (1997) pp. 51-57
IT is just a tool, but the most powerful one ever to be offered to us. This case study deals with the areas at which IT can be targeted within the Building Design Partnership. Firstly, should anything be done and if so, what criteria should be used to choose the priorities?A SWOT analysis is one way way to identify goals. Strengths/weeknesses, opportunities/threats are the positive/negative pairs. We have to build our strength and perceive and take opportunities while at the same time countering weaknesses and threats.It is a threat that the industry sets a moving target of IT capability without wanting to meet its cost. It is an opportunity that only a few practices will be at the leading edge and that they will secure the key projects. IT could help us to overcome technical weaknesses and liability and reduce staff and premises costs. It could also increase our exposure to fixed capital costs in a cyclical business. IT could increase the success of integrated practice or it could make it easier for separate firms. We believe the likelihood is that IT will do as it has for financial services and favour the large, multi-national, well prepared and technologically advanced firms. New services will emerge and become assential and will separate the `sheep from the goats.'