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id acadia11_60
authors Speaks, Michael
year 2011
title New Values of New Design
source ACADIA 11: Integration through Computation [Proceedings of the 31st Annual Conference of the Association for Computer Aided Design in Architecture (ACADIA)] [ISBN 978-1-6136-4595-6] Banff (Alberta) 13-16 October, 2011, pp. 60-63
summary Driven by advances in building and information technology and accelerated by the tumultuous period of global economic restructuring that commenced in 2008, architecture and interior design practice is today confronted with the necessity of fundamental change. According to the “Building Futures” group at the Royal Institute of British Architects and US-based “Design Futures Council,” both of which this past year published studies on this very topic, a great deal depends on what happens in China and other emerging markets, where many European and US firms now have offices. And that is not only because these are the most vibrant markets for architecture and design services, but also because the demands placed on practitioners in these markets are fundamentally changing the way buildings are designed and delivered, at home and abroad. Both studies suggest that all sectors of the A/E/C industry will face increasingly fierce competition that will, of necessity, force practices large and small to compete less on cost and more on value. In the very near future buildings and their interiors will be valued almost entirely based on performance—economic, cultural, environmental—and only those firms able to create these and other forms of added value will survive. Disruptive technologies like building information modeling and integrated product delivery will enable all firms, even those competing solely on the basis of cost, to design better buildings and deliver them more efficiently. But in such a fiercely competitive global marketplace, efficiency alone will not be enough to guarantee market viability. The real differentiator will instead be design.
series ACADIA
type keynote paper
email michael.speaks@uky.edu
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last changed 2011/10/06 04:05
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