CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

id ascaad2007_008
authors Rafi A. and R. Mat Rani
year 2007
title Visual impact assessment (VIA): A review on theoretical frameworks for urban streetscape
source Em‘body’ing Virtual Architecture: The Third International Conference of the Arab Society for Computer Aided Architectural Design (ASCAAD 2007), 28-30 November 2007, Alexandria, Egypt, pp. 87-94
summary This paper reviews several theoretical frameworks of visual analysis used in computer-based Visual Impact Assessment (VIA) for design decisions in architecture, urban landscape and urban planning. The discussion will focus on the underlying issues of preferences and predictions between designer and lay-public, methodologies of visual analysis, and computing media technologies due to fact that these components primarily contribute towards the result of VIA. Two different sets of visual analysis (i.e. designer’s and layman’s points of view) are presented based on Sanoff’s (1991) arguments that lay-public preferences are always become a second opinion compared to the judgments by designers. These theories will then be developed and used in the VIA experiments to understand the impact of the visuals in different media for viewers’ understanding. This paper concludes with a discussion and suggestion of analysis framework to be used for the visual experiments.
series ASCAAD
email ahmadrafi.eshaq@mmu.edu.my
full text file.pdf (102,692 bytes)
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