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id avocaad_2003_13
authors John L. Heintz
year 2003
title Communication and Value in Networked Design Coalitions
source LOCAL VALUES in a NETWORKED DESIGN WORLD - ADDED VALUE OF COMPUTER AIDED ARCHITECTURAL DESIGN, Stellingwerff, Martijn and Verbeke, Johan (Eds.), (2004) DUP Science - Delft University Press, ISBN 90-407-2507-1.
summary The advent of the Internet has led us to believe that we live in an era of unprecedented globalization. In the field of building design, we now expect both that the local market for design services will be altered, and that many firms will take up the opportunity to pursue commissions beyond their local market. To some extent this is true, but it is instructive to recall that in the 19th century London based architectural firms and public works designers designed buildings throughout the Empire. Designing for projects beyond the local market is not new, what is new is our expectation that such a task is now fundamentally altered, made easier and more transparent, by the abundance of new communications technologies.It remains the case that working outside one’s local context is difficult and that when doing so, problems are likely to arise out of cultural differences. Distance too imposes its burdens, as the possibility to meet other members of the team face to face is reduced as the travel costs increase. This breaks down the possibilities of building informal networks among the individual designers working for the firms that are members of the design team. A re-instantiation of this informal network can only be done on the basis of a model of formal and informal communication in the design team. Many of the difficulties of collaborative work outside one’s local market are problems that have already been with us a long time. These problems arise out of the fact that buildings are designed by heterogeneous groups of people. The members of such groups must communicate with each other to share information and coordinate decisions and actions. Yet they are in different relations to the project at hand and have differing values arising out of their different backgrounds. This leads inevitably to conflict. Therefore, if we are to discuss communication and value then we must devote our attentions to conflict.
keywords Architecture, Local values, Globalisation, Computer Aided Architectural Design, Communication, values, informal communication, value resolution, design team, design coalition.
series AVOCAAD
email J.L.Heintz@bk.tudelft.nl
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