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authors Kuohsiang, Chen and Owen, Charles L.
year 1997
title Form Language and Style Description
source Design Studies 18, 3, pp. 249-274
summary This paper presents a `style description framework' for the analysis of style as it is exhibited by objects, artifacts and, particularly, products. The framework equips a designer with both the ability to analyse existing styles and to describe new styles for target markets. A `style profile' consists of a set of polar adjective scales and associated weighting mechanisms. Within the profile, stylistic attributes -- in the form of values given on the scales -- are grouped into six categories: form elements, joining relationships, detail treatments, materials, colour treatments and textures. Two weighting mechanisms, an importance index and confidence factor, fine-tune the description. The style profile can be used not only to communicate styles between designers and computers, but also to accumulate formal style knowledge.
series journal paper
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