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id cf2017_682
authors Rocha, Joao
year 2017
title Design and Architecture for the Dawn of the Personal Computer: The Pioneer Vision of Adriano Olivetti
source Gülen Çagdas, Mine Özkar, Leman F. Gül and Ethem Gürer (Eds.) Future Trajectories of Computation in Design [17th International Conference, CAAD Futures 2017, Proceedings / ISBN 978-975-561-482-3] Istanbul, Turkey, July 12-14, 2017, pp. 682-701.
summary In 1952 the Italian Olivetti Company opened a study laboratory on electronic calculators in New Canaan, USA; in 1955 it created an electronic research laboratory in Pisa and two years later, co-founded a company to produce electronic conductors. In 1959 it presented ELEA 9003 and in 1965 the P101, respectively the first full transistorized computer and the first desktop computer. This paper aims to investigate how the Olivetti Company accomplished in such a brief period of time a pioneer vision in the field of computing. By one hand it seeks to highlight the forerunner idea of Adriano Olivetti (1901-1960) for an integrated awareness of what computing could become and on the other hand, how that wakefulness fostered an innovative agenda among architects, designers, filmmakers and scientists for the invention of the computer as an artifact expression of an epoch. This successful endeavor anticipated what would become the concept of personal computing. Moreover the paper underlines how the early commercial development of Olivetti and IBM computing flourished in the context of the Universal Exhibitions of Brussels and New York.
keywords Olivetti, Computing, Architecture, Mario Tchou, Ettore Sottsass, IBM
series CAAD Futures
email rjoao@uevora.pt
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100%; open Bonfanti, C. (2012) Find in CUMINCAD Information Technology in Italy: The Origins and the Early Years (1954 - 1965) , Reflections on the History of Computing, Volume 387 of the series IFIP Advances in Information and Communication Technology pp 320-347, Springer

100%; open Martin, Reinhold. (2003) Find in CUMINCAD The Organizational Complex, Architecture, Media and Corporate Space , Cambridge, The MIT Press

100%; open Neves,I . and Rocha, J. and Duarte, J. (2014) Find in CUMINCAD Computational Design Research in Architecture: The Legacy of the Hochschule fur Gestaltung , Ulm. In, International Journal of Architectural Computing, Issue I, volume 12, Multi Science Publishing, London, 2-25

100%; open Picon, A. (2010) Find in CUMINCAD Digital Culture in Architecture: An Introduction for the Design Professions , Birkhäuser Architecture

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