CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

id ddss2008-03
authors Zhu, Wei and Harry Timmermans
year 2008
title Incorporating Principles of Bounded Rationality intoModels of Pedestrian Shopping BehaviorTheory and Example
source H.J.P. Timmermans, B. de Vries (eds.) 2008, Design & Decision Support Systems in Architecture and Urban Planning, ISBN 978-90-6814-173-3, University of Technology Eindhoven, published on CD
summary The modeling and simulation of pedestrian behavior has been dominantly relied on rational choice models in which pedestrians are assumed to be capable of processing a large number of choice alternatives and trade off attribute utilities. In reality, however, pedestrian behaivor shows the evidence of bounded rationality. They simplify the decision problem by considering a limited number of factors as well alternatives, using heuristics to arrive at satisfactory as opposed to optimal choices. Incorporating principles of bounded rationality in pedestrian modeling will benefit the understanding of individual decision processes and planning practice. This paper proposes an approach that models the cognitive processes such as filtering factors, constructing preference structures, deriving heterogeneous decision heuristics, and selecting decision strategies. The approach is also exemplified through estimating the model on pedestrian store patronage behavior data, collected in a shopping center in Shanghai, China. The results show the estimated probabilities of usage of decision strategies and the sequences of factor search. Compared with the conventional multinomial logit models, the results indicate the statistical advantages of the new approach.
keywords Bounded rationality, decision heuristics, heterogeneity, pedestrian, store patronage decision
series DDSS
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100%; open Antonini, G., Bierlaire, M. (2007) Find in CUMINCAD A Discrete Choice Framework for Acceleration and Direction Change Behaviors in Walking Pedestrians , Pedestrian and Evacuation Dynamics 2005, Waldau N, Gattermann P, Knoflacher H, Schrechenberg M (Ed.), 155-166
100%; open Borgers, A., Timmermans, H. J. P. (1986) Find in CUMINCAD A Model of Pedestrian Route Choice and Demand for Retail Facilities within Inner-city Shopping Areas , Geographical Analysis, 18(2), 115-128
100%; open Gigerenzer, G., Todd, P. M., and ABC Research Group (1999) Find in CUMINCAD Simple Heuristics that Make us Smart , Oxford University Press, Oxford, New York
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100%; open Saito, S., and Ishibashi, K. (1992) Find in CUMINCAD A Markov Chain Model with Covariates to Forecast Consumer's Shopping Trip Chain within a Central Commercial District , Presented at Fourth World Congress of Regional Science Association International, RSAI, Leeds, United Kingdom
100%; open Simon, H. A. (1959) Find in CUMINCAD Theories of Decision-Making in Economics and Behavioral Science , The American Economic Review, 49 (3), 253-283

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