CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

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id ddss2008-21
authors Horeni, Oliver; T.A. Arentze, H.J.P. Timmermans, and B.G.C. Dellaert
year 2008
source H.J.P. Timmermans, B. de Vries (eds.) 2008, Design & Decision Support Systems in Architecture and Urban Planning, ISBN 978-90-6814-173-3, University of Technology Eindhoven, published on CD
summary A better exploration of human decision making is a necessary condition to understand individual activity-travel choices. With the advent of mental model theory a conceptual framework of individuals’ causal knowledge of the environment and its links to the behavioural choice outcome was available. Accordingly, interview techniques had been developed in order to elicit mental representations from individuals’ mind. Although these techniques delivered reliable and useful results, it turned out quickly, that they could not be applied to large-scale surveys. Hence, this paper will report on the development of three IT-based interview techniques, which are promising avenues to measure mental representations in an efficient and flexible way.
keywords Activity-travel choice, Mental representations, Electronic surveying
series DDSS
full text file.pdf (371,283 bytes)
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100%; open Arentze, T.A., B.G.C. Dellaert, and H.J.P. Timmermans (2008) Find in CUMINCAD Modeling and Measuring Individuals’ Mental Representations of Complex Spatio-Temporal Decision Problems , Environment and Behavior, Forthcoming

100%; open Dellaert, B.G.C., T.A. Arentze, and H.J.P. Timmermans (2008) Find in CUMINCAD Shopping context and consumers’ mental representation of complex shopping trip decision problems , Journal of Retailing, Forthcoming

100%; open Johnson-Laird, P. N. and R. M. J. Byrne (1991) Find in CUMINCAD Deduction , Lawrence Erlbaum Associates, Hillsdale, NJ

100%; open Johnson-Laird, P. N. (1983) Find in CUMINCAD Mental models , Harvard University Press, Cambridge, MA

100%; open Myers, J. H. (1976) Find in CUMINCAD Benefit Structure Analysis: A New Tool for Product Planning , Journal of Marketing, 40 (October), 23-32

100%; open Russel, C.G., A. Busson, I. Flight, J. Bryan, J.A. van Lawick van Pabst, and D.N. Cox (2004) Find in CUMINCAD A comparison of three laddering techniques applied to an example of a complex food choice , Food Quality and Preference, 15, 569-583

100%; open Russel, C.G., I. Flight, P. Leppard, J.A. van Lawick van Pabst, J.A. Syrette, and D.N. Cox (2004) Find in CUMINCAD A comparison of paper-and-pencil and computerised methods of “hard” laddering , Food Quality and Preference, 15, 279-291

100%; open ter Hofstede, F., A. Audenaert, J.-B.E.M. Steenkamp, and M. Wedel (1998) Find in CUMINCAD An investigation into association pattern technique as a quantitative approach to measuring means-end chains , International Journal of Research in Marketing, 15, 37-50

last changed 2008/09/01 15:06
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