CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

id ddss9866
authors Zacharias, John
year 1998
title Virtual Shopping Centre Models and Path Choice
source Timmermans, Harry (Ed.), Fourth Design and Decision Support Systems in Architecture and Urban Planning Maastricht, the Netherlands), ISBN 90-6814-081-7, July 26-29, 1998
summary A three-dimensional computer model of a shopping center was navigated by participants who were unfamiliar with it. In the first experiment, an orthogonal and equally spaced grid was used. It was found that the great majority of the itineraries made simple and similar patterns which were remembered by the participants, although they often mistook theprecise path choices. In a second experiment, the width of the corridors was varied. Participants showed a distinct preference for wider corridors over narrow ones, resulting in a significantly different distribution of itineraries when compared with the results of the first experiment. Dimensional variation did not improve the ability of the participants toremember their itineraries, however. Also, individuals preferred to continue moving straight-ahead over turning. They also preferred to circumnavigate the shopping center, traveling along the outer edges, rather than head first into its center. The computer-based model is a low-cost way of testing preference in a dynamic way and could be mounted on multiple stations in computer laboratories as a way of increasing sample size. Thereremain some interface problems, however, that diminish somewhat the sensation of moving in real time. Further work will include refinements to the model and other variations in geometry and visual stimuli in the virtual shopping center, in addition to its validation in real environments.
series DDSS
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