CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

id eaea2009_hasse_weber
authors Hasse, Catrin; Ralf Weber
year 2011
title Eye Movements on Facades – An Approach to the Concept of Visual Balance in Architecture
source Projecting Spaces [Proceedings of the 9th European Architectural Endoscopy Association Conference / ISBN 978-3-942411-31-8 ], pp. 65-76
summary Many of the most fundamental planning and design decisions in architecture require aesthetic judgments to be made. One decision concerns the balance of a facade composition. Balance is achieved through weighting compositional elements in order to produce stable, holistic patterns. Does this consequently mean that the balance of a facade‘s composition has an important impact on the assessment of a building _s beauty? A study was conducted to test if judgments of beauty and judgments of balance on facades go into the same direction. The question is whether balance is really experienced and incorporated when judging the aesthetic value of a building, especially by non-architects? In order to understand how people experience buildings, and how that experience informs the process of evaluation an eye-movement experiment was conducted, thus elaborating the issue of balance in a facade by measurably relating it to specific architectural design alternatives and their perception and evaluation of the beholder.
series other
more http://info.tuwien.ac.at/eaea
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