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id eaea2015_t1_paper03
authors Kepczynska-Walczak, Anetta
year 2015
title Industrial Heritage Revitalisation as a Wordplay
source ENVISIONING ARCHITECTURE: IMAGE, PERCEPTION AND COMMUNICATION OF HERITAGE [ISBN 978-83-7283-681-6],Lodz University of Technology, 23-26 September 2015, pp.39-48
summary The paper discusses the image of post-industrial city and perception of local values. It reveals the risks of unavoidable commercialisation of built heritage. It also shows that demolition of local industrial heritage may be transformed into cynical business strategy. A case study explains how a positive image of the investment has been created with the superficial reference to the memory of an authentic textile factory, and in a broader sense – to the post-industrial image of the city. In fact, it is an ample example of fabricated, fake post-industrial image – addressed to the na?ve taste of the general public and basing on the authenticity of sensations offered by other preserved factories. As such, it becomes a caricature of the new approach to the issue of cultural heritage. Moreover, it is particularly dangerous –since it badly affects the idea of contemporary heritage conservation.
keywords built heritage; visual perception of industrial past; genius loci
series EAEA
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