CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

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id ecaade2007_106
authors Lang, Silke Berit
year 2007
title Predicting or Inventing the Future?
source Predicting the Future [25th eCAADe Conference Proceedings / ISBN 978-0-9541183-6-5] Frankfurt am Main (Germany) 26-29 September 2007, pp. 499-506
summary In this paper we discuss the parallels between architectural design and strategic marketing in industry to advance the theme of predicting the future in architecture. Just like companies face the challenge to organize their R&D activities, architects develop different strategies for their designs. Looking at the architectural design process as well as at strategic planning done in companies we recognize that they have much in common. To advance the theme of predicting the future in architecture we draw parallels to strategic marketing in industry. Both activities require a clear vision regarding customer requirements, available technologies, and areas of operation and emerging markets. We report on a successfully implemented method Pictures of the Future at Siemens and relate it to architecture and show possibilities to expand the role of architectural design in the future. We opine that it is now time to expand the architectural curriculum towards Knowledge Architecture.
keywords Information architecture, knowledge architecture, strategic planning and marketing
series eCAADe
email lang@inf.ethz.ch
full text file.pdf (1,549,679 bytes)
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100%; open Burkhard, R. (2004) Find in CUMINCAD Learning from Architects: The Difference between Knowledge Visualization and Information Visualization , Proceedings of 8th International Conference on Information

100%; open Lang, S. (2006) Find in CUMINCAD Learning from other Disciplines for Designing Technologically Enhanced Spaces , Proc. of Communication Space(s) - 24th International eCAADe Conference, Volos, Greece, pp. 540-547

100%; open Schmitt G. (1999) Find in CUMINCAD Information Architecture Basis and Future of CAAD , Basel, Birkenhäuser

100%; open Schmitt, G. (2006) Find in CUMINCAD Making of: Knowledge Visualization in the Design of ETH 2020 , DDM Colloquium ETH Zurich, Zurich, Switzerland, 17. Mai 2006

100%; open Stuckenschneider, H. (ed.) (2004) Find in CUMINCAD Pictures of the Future – Strategic Visioning at Siemens , Siemens AG

last changed 2007/09/16 15:55
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