CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

PDF papers
id ecaade2015_152
authors Rosenberg, Moritz and Straßl, Benjamin
year 2015
title SHOPGENERATOR v2:Automated Design, Analysis and Optimization of Shopping Layouts
source Martens, B, Wurzer, G, Grasl T, Lorenz, WE and Schaffranek, R (eds.), Real Time - Proceedings of the 33rd eCAADe Conference - Volume 2, Vienna University of Technology, Vienna, Austria, 16-18 September 2015, pp. 503-512
summary In shop design a common method to maximize sales is to manipulate the customers through spatial arrangements of shelves and products. The aim of this practice is that shoppers have to spend a long time in the store and pass a high quantity of products. Using this technique requires a lot of empirical analysis of POS (point of sale) data and experimentation with product and shelf arrangements, while not upsetting the customers by guiding them through a “shopping maze”. For this reason we developed a tool that semi-automatically - just a couple of inputs concerning the type of shop are required - creates different shopping layouts which are later analyzed and optimized for visibility and product placement. This tool aims to support shop designers in an early planning stage. This is done by creating and testing a large number of different shopping layouts without having to conduct experiments in an actually built environment..
wos WOS:000372316000057
series eCAADe
full text file.pdf (3,131,847 bytes)
references Content-type: text/plain
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