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supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

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id ecaade2015_196
authors Hanna, R.
year 2015
title Creativity of ‘Process’ and ‘Product’: The Impact of Tools?
source Martens, B, Wurzer, G, Grasl T, Lorenz, WE and Schaffranek, R (eds.), Real Time - Proceedings of the 33rd eCAADe Conference - Volume 1, Vienna University of Technology, Vienna, Austria, 16-18 September 2015, pp. 169-178
wos WOS:000372317300018
summary This paper examines the relationship between creativity domains and computing tools. It reports on the findings of a design computing experiment with 2 groups of subjects while they were engaged with a problem solving design task using two types of CAD tools, non-parametric and parametric-algorithmic. The paper aims to address two questions. Does a more creative process by implication 'correlate' with and yield a more creative product? And does the 'type' of CAD tool deployed by the user impact on the creativity of their product? The findings revealed that creativity of the process correlated significantly with each measure of 'product' creativity, namely: novelty, technical goodness and aesthetic appeal. Factor loading on components confirmed two constructs, one for product creativity and another for process. Additionally a difference in CAD tools produced no statistical 'variance' in creativity of 'product' or process. A regression equation to predict product ratings from creativity process ratings is also presented.
series eCAADe
email r.hanna@gsa.ac.uk
more https://mh-engage.ltcc.tuwien.ac.at/engage/ui/watch.html?id=17961702-702d-11e5-a78b-3fd908e0bf5c
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