CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

PDF papers
id ecaade2020_209
authors Han, Yoojin and Lee, Hyunsoo
year 2020
title Investigating the Effectiveness of AR-enhanced Signage in Multi-purpose Commercial Complexes - Focusing on response time to directional signage
source Werner, L and Koering, D (eds.), Anthropologic: Architecture and Fabrication in the cognitive age - Proceedings of the 38th eCAADe Conference - Volume 1, TU Berlin, Berlin, Germany, 16-18 September 2020, pp. 145-152
summary The aim of this study was to investigate next level digital signage utilizing augmented reality for multi-purpose commercial complexes. Recently, despite the rapid growth of the urban solution, mixed-use commercial complexes have experienced significant problems in terms of wayfinding. As a potential solution to the problem, this study sought to determine the effectiveness of state-of-the-art augmented reality (AR) on wayfinding. Focusing on the response time to directional signage, this study compared wayfinding through traditional signage with AR-enhanced signage. The response time in milliseconds was measured using a program developed with Python. In all, 30 sign images were presented to 48 participants in random order. A third of them included existing signs as the control condition, and the others were AR signs with half graphic and half text. The results of this study demonstrated that AR-enhanced signage had tremendous potential to improve wayfinding performance in multi-purpose commercial complexes. Results revealed that response time to directional signage was reduced in AR environments. In particular, the AR signage system combining text and graphics was useful in terms of both response time and cognitive appraisal.
keywords Augmented Reality (AR); Signage; Wayfinding; Multi-purpose Commercial Complexes
series eCAADe
full text file.pdf (6,612,367 bytes)
references Content-type: text/plain
Details Citation Select
100%; open An, EH (2004) Find in CUMINCAD A Study on the Environmental Characteristics and Wayfinding Performance in Large-Scale Shopping Environment , Ph.D. Thesis, The Graduate School of Korea University

100%; open Arthur, P and Passini, R (1992) Find in CUMINCAD Wayfinding: people, signs, and architecture , McGraw-Hill

100%; open Azuma, R, Baillot, Y, Behringer, R, Feiner, S, Julier, S and MacIntyre, B (2001) Find in CUMINCAD Recent advances in augmented reality , IEEE computer graphics and applications, 21(6), pp. 34-47

100%; open Bolen, WH (1982) Find in CUMINCAD Contemporary retailing , Prentice Hall

100%; open Chebat, JC, Gélinas-Chebat, C and Therrien, K (2005) Find in CUMINCAD Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers , Journal of Business Research, 58(11), p. 1590-1598

100%; open Conroy, RA (2001) Find in CUMINCAD Spatial navigation in immersive virtual environments , Ph.D. Thesis, University of London

100%; open Dondlinger, MJ and Lunce, LM (2009) Find in CUMINCAD Wayfinding affordances are essential for effective use of virtual environments for instructional applications , MERLOT Journal of Online Learning and Teaching, 5(3), pp. 562-569

100%; open Gerstweiler, G, Vonach, E and Kaufmann, H (2016) Find in CUMINCAD HyMoTrack: A mobile AR navigation system for complex indoor environments , Sensors, 16(1), p. 17

100%; open Gibson, D (2009) Find in CUMINCAD The wayfinding handbook: Information design for public places , Princeton Architectural Press

100%; open Mantovani, G, Gamberini, L, Martinelli, M and Varotto, D (2001) Find in CUMINCAD Exploring the suitability of virtual environments for safety training: Signals, norms and ambiguity in a simulated emergency escape , Cognition, Technology & Work, 3(1), pp. 33-41

100%; open Montello, DR and Sas, C (2006) Find in CUMINCAD Human Factors of Wayfinding in Navigation , Karwowski, W (eds), International Encyclopedia of Ergonomics and Human Factors, CRC Press/Taylor & Francis, pp. 2003-2008

100%; open Mulloni, A, Seichter, H and Schmalstieg, D (2011) Find in CUMINCAD User experiences with augmented reality aided navigation on phones , 10th IEEE International Symposium on Mixed and Augmented Reality, pp. 229-230

100%; open Neges, M, Koch, C, König, M and Abramovici, M (2017) Find in CUMINCAD Combining visual natural markers and IMU for improved AR based indoor navigation , Advanced Engineering Informatics, 31, pp. 18-31

100%; open O'Neill, MJ (1991) Find in CUMINCAD Effects of signage and floor plan configuration on wayfinding accuracy , Environment and Behavior, 23(5), p. 553-574

100%; open Passini, R (1984) Find in CUMINCAD Wayfinding in architecture , Van Nostrand Reinhold

100%; open Passini, R (1996) Find in CUMINCAD Wayfinding design: logic, application and some thoughts on universality , Design Studies, 17(3), pp. 319-331

100%; open Poushneh, A and Vasquez-Parraga, AZ (2017) Find in CUMINCAD Discernible impact of augmented reality on retail customer , Journal of Retailing and Consumer Services, 34, p. 229-234

100%; open Scholz, J and Smith, AN (2016) Find in CUMINCAD Augmented reality: Designing immersive experiences that maximize consumer engagement , Business Horizons, 59(2), p. 149-161

100%; open Sun, C and de Vries, B (2013) Find in CUMINCAD Width: an indispensable factor in selection of emergency exit door , Environment and Planning B: Planning and Design, 40(1), pp. 63-77

100%; open Vilar, E, Rebelo, F and Noriega, P (2014) Find in CUMINCAD Indoor human wayfinding performance using vertical and horizontal signage in virtual reality , Human Factors and Ergonomics in Manufacturing & Service Industries, 24(6), pp. 601-615

last changed 2020/09/09 09:50
pick and add to favorite papersHOMELOGIN (you are user _anon_693598 from group guest) CUMINCAD Papers Powered by SciX Open Publishing Services 1.002