CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures
Teaching the Use of Creativity in Digital Design and Business
SIGraDi 2003 - [Proceedings of the 7th Iberoamerican Congress of Digital Graphics] Rosario Argentina 5-7 november 2003
The paper is related to the use of creativity within the design/business model. An educational experiment was conducted where business-oriented and design-oriented students were teamed up to design and propose a creative digital design/business plan. The goal of the experiment was not only to observe the results of the interaction but also to offer some thoughts on the complexity involved in forming groups with members of different background, culture, ethnicity and genre.