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id sigradi2007_000
authors Maganda Mercado, Adriana Gómez (et. al)
year 2007
title Sigradi 2007: Communication in the Visual Society [La Comunicación en la Comunidad Visual]
source Proceedings of the 11th Iberoamerican Congress of Digital Graphics Graphics / ISBN 13 978-968-7451-15-2] México D.F. - México 23-25 October 2007, 467 p.
summary In a simple communication model we must talk about the understanding between participants. This is the result of a continuing connection and a dialog of agreements and disagreements in order to arrive at sharing an idea. However, society today is in an evolutionary lapse at an accelerated pace that interjects itself in this process. It is here where social forces distend and generate important ruptures between generations and individuals that fight to prevail or impose new languages and lifestyles. Today's society has become a visual society whose effect has been reinforced through technology in the devices that we use on a daily basis. The daily use of technology and its new languages has marked a disconnection between individuals that must be closed by using a new acculturation and teaching models. Disconnection is a omnipresent modern phenomenon that can be felt as the main effect in what specialists call the digital gap. This gap not only separates generations, but also ideologies with respect to the form in which we perceive, transmit and teach in our society today. This disconnection can be easily understood through a school system that has been designed for a manufacturing and agricultural world. However, many sectors within our society have been in state of constant change and evolution. This situation generates many opportunities where an agile society is required in response to these new local and global challenges. The students of today have, for example, multi-tasking abilities that better assimilate these changes. The researchers, Ian Jukes and Anita Dosaj refer to this disconnection as the result of poor communication between digital natives (our present-day students) and digital immigrants (many present-day adults). This phenomenon results in the fact that parents and educators speak the digital dialect as a second language, and because of that are lacking in their models of communication. For example, digital natives prefer a variety of sources with rapid access, while the digital immigrants prefer slower, more controlled sources that are limited and regulated. Nowadays, our educational or production activities in which we find ourselves immersed on a daily basis cause us to participate in a wide range of processes of production, dissemination and analysis of visual forms as part of our final product or service. Much of the work that we elaborate in movies, video and photography explore meaning, perception and communication in context as well as anthropological and ethnographic themes. Using this framework for our society today, the importance of the search for the promotion of the study of visual representation and the media for the greatest development and generation of benefits is brought to the fore. Through the use of images we can describe, analyze, communicate and interpret human behavior. All these settings, full of digital disconnections and reencounters, impact on all the visual aspects of culture, including art, architecture and material objects, influencing the bodily expressions of human beings. We have created a visual society when we put emphasis on the meaning and interpretation of all we receive through our visual sense. Wherever we look, we find objects that have been modified beyond their primary function to communicate messages. In this ecosystem we are consumers and suppliers. The communication and research needed to achieve reconnection, as well as the creation of new forms of production and visual understanding, are the themes on which the works contained in this edition are centered.
series SIGRADI
type normal paper
references Content-type: text/plain
last changed 2016/03/10 08:55
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