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id sigradi2010_290
authors Toloudi, Zenovia
year 2010
title Forming and Perceiving Architectonic Taste through PICANICO and Architaste
source SIGraDi 2010_Proceedings of the 14th Congress of the Iberoamerican Society of Digital Graphics, pp. Bogotá, Colombia, November 17-19, 2010, pp. 290-293
summary This paper assumes that in an information - rich and time - poor society, mental shortcuts that discourage rational thought are important in shaping decisions among selections. The research focuses on understanding and forming the taste of people on architects’ identities. The broader scope aims to establish an architectonic language of communication based on the links emerging among identity - taste dyads. The methodology consists of surveys, social networks analysis tools and PICANICO game: they all gather, classify and eventually form this language’s mental shortcuts. A possible application of this experimentation is an interface between the architect and the client, where the learning yields out of a left right arrow.
keywords identity, taste, aesthetics, form, decision making
series SIGRADI
full text file.pdf (196,112 bytes)
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