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id sigradi2011_142
authors de Queiroz Oliveira, Diogo; Moreno Sperling, David
year 2011
title Are you Experienced? [Are you Experienced?]
source SIGraDi 2011 [Proceedings of the 15th Iberoamerican Congress of Digital Graphics] Argentina - Santa Fe 16-18 November 2011, pp. 249-252
summary This article presents results of a research on spatialities linked to the contemporary concept of experience. The work outlines the meanings that this term has acquired in the Culture of Experience, having two meanings as historical perspective: that of Walter Benjamin on Modernity and that of the 1960s and 70s countercultural artistic actions. Finally, it analyses thirty five spatialities based on concepts, techniques, and effects, and proposes a critical approach to the strategic experiential modules formulated in recent years to the field of experiential marketing.
keywords Experience; spatialities; interaction; behavior
series SIGRADI
email sperling@sc.usp.br
full text file.pdf (598,054 bytes)
references Content-type: text/plain
Details Citation Select
100%; open Diller, S.; Shedroff, N.; Rhea, D. (2005) Find in CUMINCAD Making Meaning: How Sucessful Businesses Deliver Meaningful Customer Experiences , Berkeley: New Riders Press

100%; open Klingmann, A. (2007) Find in CUMINCAD Brandscapes: Architecture in the Experience Economy , Cambridge, MIT Press

100%; open Pine II, J.; Gilmore, J. (1999) Find in CUMINCAD The experience economy: Work is theatre and every business a stage , Cambridge: Harvard Business School Press

100%; open Schmitt, B. (1999) Find in CUMINCAD Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands , New York: The Free Press

100%; open Sommerer, C.; Mignonneau, L.; King, D. (2008) Find in CUMINCAD Interface Cultures Artistic Aspects of Interaction. Bielefeld , Transcript Verlag

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