CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

PDF papers
id sigradi2011_299
authors Téllez Bohórquez, Andres
year 2011
title Computación e identidad visual corporativa [Computation and corporate visual identity]
source SIGraDi 2011 [Proceedings of the 15th Iberoamerican Congress of Digital Graphics] Argentina - Santa Fe 16-18 November 2011, pp. 372-375
summary The adoption of computation in the design process has opened this discipline to new dynamics and challenges. Programming has impacted how designers conceive and produce form, including how corporate identity is designed, consumed and understood. A recent trend in design has introduced logo systems that use multiple iterations of a mark, usually created with a computer algorithm. This article proposes a methodology to use the potential of computation in corporate identity design and a reflection about the role of the designer in this process.
keywords Computation; corporate identity; computer-aided-design; algorithmic logo; fluid identity
series SIGRADI
full text file.pdf (1,213,881 bytes)
references Content-type: text/plain
Details Citation Select
100%; open Reas, C., McWilliams, C.,Barendse, J. (2010) Find in CUMINCAD Form+code in design, art and architecture , Nueva York: Princeton ArchitecturalPress

100%; open Terzidis, K. (2009) Find in CUMINCAD Algorithms for Visual Design Using the Processing Language , Indianapolis: Wiley Publishing

last changed 2016/03/10 09:01
pick and add to favorite papersHOMELOGIN (you are user _anon_665930 from group guest) CUMINCAD Papers Powered by SciX Open Publishing Services 1.002