CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

id sigradi2012_71
authors Silva, Mirela Kühl; Sperling, David Moreno
year 2012
title A “experiência” como design: uma análise de sites como plataformas experienciais [The “experience” as design: an analysis of websites as experiential platforms]
source SIGraDi 2012 [Proceedings of the 16th Iberoamerican Congress of Digital Graphics] Brasil - Fortaleza 13-16 November 2012, pp. 127-130
summary This article presents part of an ongoing and larger research about interface design’s roles in the “Experience Era”. It discusses the use of the term “experience” in websites conception and presents three case studies considering discursive and interactive levels. The analysis of four cases is based in parameters proposed by S. Diller, N. Shedroff and D. Rhea for the experience design from a marketing approach.
keywords design; experiência; plataforma digital; interação; usuário
series SIGRADI
full text file.pdf (210,293 bytes)
references Content-type: text/plain
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100%; open Diller, S.;Shedrof, N.; Rhea, D. (2006) Find in CUMINCAD Making Meaning: How Sucessful Business Deliver Meaningful Customers Experiences , Berkeley: New Riders Press
100%; open Klingmann, A. (2007) Find in CUMINCAD Brandscapes: Architecture in the Experience Economy , Cambridge, MIT Press
100%; open Schulze S.; Grätz, I. (2011) Find in CUMINCAD Apple Design , Ostfildern: Hatje Cantz

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