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id sigradi2016_465
authors Santos, Angela Maria dos; Campos, Gisela Belluzzo de
year 2016
title Design Gráfico de Comunicaç?o Visual Urbana como Espaço Instalativo [Graphic Design of Urban Visual Communication as Installative Space]
source SIGraDi 2016 [Proceedings of the 20th Conference of the Iberoamerican Society of Digital Graphics - ISBN: 978-956-7051-86-1] Argentina, Buenos Aires 9 - 11 November 2016, pp.620-624
summary The paper analyses the hybridization processes occurred in the graphic design and the visual arts since the digital technologies established in the 1990s, taking as example, a graphic design of visual urban communication located at Line 4 Subway Station in S?o Paulo. In it, the graphic design uses the photographic language to transform a passageway into an installation space, through which users are required to traffic. By means of creating an image and text ambience, the installation performs an unusual and well succeed urban/ visual communication design.
keywords Graphic design; Urban visual communication; Artistic installation; Hybridization
series SIGraDi
email angesan@gmail.com
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100%; open (1983) Find in CUMINCAD Sculpture in the Expanded Field. In The Anti-Aesthetics: Essays on Postmodern Culture , org. Hal Foster. Seattle/Washington: Bay Press

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