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id sigradi2018_1476
authors Brarda, María Cecilia
year 2018
title Type in motion: The representation of the illocutionary force through the expression of the kinetic typographic form
source SIGraDi 2018 [Proceedings of the 22nd Conference of the Iberoamerican Society of Digital Graphics - ISSN: 2318-6968] Brazil, São Carlos 7 - 9 November 2018, pp. 1142-1149
summary The objective is to analyze how type in motion contributes to the representation and transmission of the illocutionary force of a statement in the field of communication and digital animation. This is a context characterized by being a hybrid of image and sound, of a esthetic and technological diversity and mixtures of representation techniques and animation of different types of motion graphics. The expressive form of the signs of writing is crossed by the variables time, movement and sound and from here their ability to transmit the illocutionary force is enhanced.
keywords Typography in movement; Illocutionary force; Kinetic writing; Digital animation; Typographic form
series SIGraDi
email mcbrarda@gmail.com
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100%; open Brownie, B. (2014) Find in CUMINCAD A New History of Temporal Typography: Towards Fluid , Letterforms Journal of Design History 27 (2):167-181

100%; open Lee J., Forlizzi J., Hudson S. (2002) Find in CUMINCAD The Kinetic Typography Engine: An Extensible System for Animating Expressive Text , Carnegie Mellon University, Pittsburgh, USA

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