CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

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id ecaade03_187_11_brandy
authors Brady, Darlene A.
year 2003
title IDEATION: METAPHORICAL EXPLORATIONS AND DIGITAL MEDIA
source Digital Design [21th eCAADe Conference Proceedings / ISBN 0-9541183-1-6] Graz (Austria) 17-20 September 2003, pp. 187-190
summary Metaphor in architecture involves two distinct paradigms of ideation and visualization: architecture as a virtual metaphor of an idea and virtual models of architecture as metaphors of an architectural intention or vision. Digital media is a powerful vehicle for the generation and expression of both paradigms. The dominant applications of digital media in architecture are drafting and computer simulations as virtual constructs of an architectural intention. This paper will focus on the us e of digital media and ideation, a design process which uses metaphor to link idea and form early in the design process.
keywords Design creativity, Design process, Generative design, Innovation, Precedents
series eCAADe
email archi-textures@earthlink.net
more http://www.archi-textures.com
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