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id sigradi2016_562
authors Oliveira, Ana Mansur de; Guimar?es, Celso Pereira
year 2016
title Voo ou cela: o papel da tecnologia na criaç?o do imprevisível [practices in post-digital environment in the career of Industrial Design]
source SIGraDi 2016 [Proceedings of the 20th Conference of the Iberoamerican Society of Digital Graphics - ISBN: 978-956-7051-86-1] Argentina, Buenos Aires 9 - 11 November 2016, pp.949-953
summary This paper analyzes different roles of technology in the creative process of contemporary visuality. Technology apparatus have their own rules, to which the operator submits, plenty of the times in a certain illusion of exercising a genuine freedom of creation. The danger of this illusion is an atrophy of the access to the imaginative capacities of the human being. Therefore, it is necessary to notice this kind of coercion operated by technology. Is the apparatus that seems to seduce the creator to a non-human place, somehow magic, in which the illusion of control can obstruct the access to the real potency of imagination.
series SIGraDi
email anamansur@gmail.com
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