Environmental psychologists specializing in architectural psychology offer "user needs' assessments" and "post occupancy evaluations" to facilitate communication between users and experts. To compare the efficiency of building descriptions, building walkthroughs, regular plans, simulation, and direct, long-time exposition, evaluation has to be evaluated.

Computer visualizations and virtual realities grow more important, but studies on the effects of simulation techniques upon experts and users are rare. As a contribution to the field of architectural simulation, an expert - user comparison of CAD versus endoscopy/model simulations of a Vienna city project was realized in 1995. The Department for Spatial Simulation at the Vienna University of Technology provided diaslides of the planned city development at Aspern showing a) CAD and b) endoscopy photos of small-scale polystyrol models. In an experimental design, they were presented uncommented as images of "PROJECT A" versus "PROJECT B" to student groups of architects and non-architects at Vienna and Salzburg (n= 95) and assessed by semantic differentials. Two contradictory hypotheses were tested: 1. The "selective framing hypothesis" (SFH) as the subjective theory of planners, postulating different judgement effects (measured by item means of the semantic differential) through selective attention of the planners versus material- and context-bound perception of the untrained users. 2. The "general framing hypothesis" (GFH) postulates typical framing and distraction effects of all simulation techniques affecting experts as well as non-experts.

The experiment showed that -counter-intuitive to expert opinions- framing and distraction were prominent both for experts and lay people (= GFH). A position effect (assessment interaction of CAD and endoscopy) was present with experts and non-experts, too. With empirical evidence for "the medium is the message", a more cautious attitude has to be adopted towards simulation products as powerful framing (i.e. perception- and opinion-shaping) devices.

Since the 1960’s as planning and community design decision making has become increasingly contentious, the American legal system’s adversial approach to conflict resolution has become the dominant model for public decision making. The legal system’s adversial approach to adjudication is essentially a zero-sum game of winners and losers, and as most land-use lawyers will agree, is not a good model for the design of cities. While the adversial approach does not resolve disputes it rarely creates a positive and constructive consensus for change. Because physical planning and community design issues are not only value based, community design through consensus building has emerged as a new paradigm for physical planning and design.

The Environmental Simulation Center employs a broad range of complementary simulation and visualization techniques including 3-D vector based computer models, endoscopy, and verifiable digital photomontages to provide objective and verifiable information for projects and regulations under study.

In this context, a number of recent projects will be discussed which have explored the use of various simulation and visualization techniques in community design. Among them are projects involved with changes in the City’s Zoning Regulations, the community design of a major public open space in one of the region’s mid-size cities, and the design of a new village center for a suburban community, with the last project employing the Center’s userfriendly and interactive 3-D computer kit of parts. The kit - a kind of computer “pattern book” is comprised of site planning, urban and landscape design and architectural conventions - is part of the Center’s continuing effort to support a consensus based, rather than adversial based, public planning and design process.

The four projects which together make up this research programme deal with perception (understanding) and conception (designing and imaging) of urban space: “the architecture of the city”. Specific aspects are the effects of primary and secondary spatial boundaries and the systematic structuring of simulation of visual information. The programme will further concentrate on the development and implementation of relevant techniques (besides “traditional” ones such as the drawing and the architectural model, on multimedia techniques such as endoscopy, computer visualization and development of virtual reality systems), both in education and in design practice.

By means of analysis, the creation of visual models of choice and the setting up of experiments, the programme aims at the furthering of theoretical knowledge and at acquiring better insights into the effects of design decisions at an urban level, both for designers and for other participants in the design process. Further development of existing laboratory facilities towards a comprehensive Design Simulation Laboratory is an important aspect of the programme.

Within the media research process the Aspern location master plan has been considered as a case study, the findings of which will be presented separately in the workshop sessions.

How is the research situation? Using several standard research data banks, the author collected articles and book(chapter)s on architectural psychology in German- and English-language countries from 1990 to 1996. Studies on main architecture-psychology interface problems such as user needs, housing quality evaluations, participatory planning and spatial simulation / virtual reality did not outline an “old, settled” discipline, but rather the sketchy, random surface of a field “always starting anew”. E.g., discussions at the 1995 EAEA-Conference showed that several architectural simulation studies since 1973 caused no major impact on planner's opinions (Keul&Martens, 1996). “Re-inventions of the wheel” are caused by a lack of meetings (except this one!) and of interdisciplinary infrastructure in German-language countries (contrary to Sweden or the United States). Social pressures building up on architecture nowadays by inter-European competition, budget cuts and citizen activities for informed consent in most urban projects are a new challenge for planners to cooperate efficiently with social scientists. At Salzburg, the author currently manages the Corporate Design-process for the Chamber of Architecture, Division for Upper Austria and Salzburg. A “working group for architectural psychology” (Keul-Martens-Maderthaner) has been active since 1994.

Its potential regarding urban functionality, however, shows a drastic incongruity as far as aesthetic-atmospheric reality is concerned. Instead of representing a meeting point and the focus for the integration of city quarters in terms of visitors communication it has become cut off from is surroundings in the south and north by large traffic routes. Down-town Essen has become unattractive for the public and thus is avoided rather than visited.

An improvement of the Essen down-town area will only be effective if this incongruity is done away with. Therefore, the five-storey system train station is to be connected to the down-town and southern part of Essen on the three major levels level with the vicinity in such a manner that the requirements of its service-function as to representing a point of attraction, animating center and efficient connector are met. Our conception is aimed at turning the Central Train Station into an interesting welcoming- and farewell-place enticing dwelling and appealing business activities: the gateway of Essen and into the world.