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_id	3105
authors	Novak, T.P., Hoffman, D.L., and Yung, Y.-F.
year	1996
title	Modeling the structure of the flow experience
source	INFORMS Marketing Science and the Internet Mini-Conference, MIT
summary	The flow construct (Csikszentmihalyi 1977) has recently been proposed by Hoffman and Novak (1996) as essential to understanding consumer navigation behavior in online environments such as the World Wide Web. Previous researchers (e.g. Csikszentmihalyi 1990; Ghani, Supnick and Rooney 1991; Trevino and Webster 1992; Webster, Trevino and Ryan 1993) have noted that flow is a useful construct for describing more general human-computer interactions. Hoffman and Novak define flow as the state occurring during network navigation which is: 1) characterized by a seamless sequence of responses facilitated by machine interactivity, 2) intrinsically enjoyable, 3) accompanied by a loss of self-consciousness, and 4) selfreinforcing." To experience flow while engaged in an activity, consumers must perceive a balance between their skills and the challenges of the activity, and both their skills and challenges must be above a critical threshold. Hoffman and Novak (1996) propose that flow has a number of positive consequences from a marketing perspective, including increased consumer learning, exploratory behavior, and positive affect."
series	other
last changed	2003/04/23 15:50

_id	30cf
authors	Webster, Anthony C.
year	1996
title	Networked Multimedia Tools for Architectural Engineering
source	Journal of Architectural Engineering -- March 1996 -- Volume 2, Issue 1, pp. 11-19
summary	This paper provides a brief history of networked multimedia technology in the United States. The evolution of the Internet and the World Wide Web is outlined. The use of traditional computer technologies byengineering and architectural practitioners and academics is discussed. Use of some new computer technologies by researchers in both professions, including high-speed networks, animated graphicalsimulations, augmented and virtual reality, is also presented, along with a discussion of how they are beginning to be used together on the World Wide Web. Opportunities for refining architectural engineeringresearch, scholarship and practice by expanded use of new networked multimedia technologies are presented. The features of a demonstration testbed networked multimedia package, entitled the FarnsworthHouse Volume are introduced, along with their potential application to some architectural engineering problems. The use of the volume in classes at Columbia University is presented. Advantages anddisadvantages of networked multimedia capabilities embedded in the Farnsworth volume are discussed.
series	journal paper
last changed	2003/05/15 21:45

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