Cumincad : CUMINCAD Papers : Paper 2006_320:Grammar Representations to Facilitate Style Innovation

id	2006_320
authors	Ahmad, Sumbul and Scott Chase
year	2006
title	Grammar Representations to Facilitate Style Innovation - An Example From Mobile Phone Design
doi	https://doi.org/10.52842/conf.ecaade.2006.320
source	Communicating Space(s) [24th eCAADe Conference Proceedings / ISBN 0-9541183-5-9] Volos (Greece) 6-9 September 2006, pp. 320-323
summary	Previous research in generative design has suggested that shape grammar transformations could be used for developing new design styles by the systematic modification of grammars that encode existing styles. Our research explores how such grammar transformations can be facilitated to be responsive to changes in design style requirements. For this it is important to consider the structure and organization of rules, as well as the description of the styles of designs generated by a grammar. Using an example of mobile phone design, we outline the development of a flexible grammar structure that is conducive to transformations. The grammar is augmented with a style description scheme based on the concept of semantic differential to map the style characteristics of grammar components. These measures could be significant for driving purposeful grammar transformations for style adaptation and innovation.
keywords	Design grammars; style; product design; generative design
series	eCAADe
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