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id a54a
authors M Kavakli and JS Gero
year 2003
title DIFFERENCE BETWEEN EXPERT AND NOVICE DESIGNERS: AN EXPERIMENTAL STUD
source Human Behaviour in Design, edited by U Lindemann, Springer, Berlin, pp 42-51.
summary This chapter investigates the differences in performance between an expert and a novice in terms of their respective strategic knowledge. We examined conceptual design protocols of an expert and a novice, and found that the expert’s cognitive activity and productivity in the design process were almost three times as high as the novice's. The possible reason for this is the difference in their strategic knowledge. The expert’s cognitive processing is structured such that it stays within the limits of human short term memory. This provides empirical evidence for a different strategic knowledge that may be developed with experience. The expert's strategic knowledge allows him to use a smaller number of processes and to form different groupings of processes.
keywords design cognition, strategic knowledge, experts, novices
type normal paper
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last changed 2004/04/10 01:43
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