CumInCAD is a Cumulative Index about publications in Computer Aided Architectural Design
supported by the sibling associations ACADIA, CAADRIA, eCAADe, SIGraDi, ASCAAD and CAAD futures

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id ascaad2021_051
authors Marey, Ahmed; Ahmed Barakat
year 2021
title The Customized Habitat: An Exploration of Personality-Induced Mass Customization through Shape Grammars
source Abdelmohsen, S, El-Khouly, T, Mallasi, Z and Bennadji, A (eds.), Architecture in the Age of Disruptive Technologies: Transformations and Challenges [9th ASCAAD Conference Proceedings ISBN 978-1-907349-20-1] Cairo (Egypt) [Virtual Conference] 2-4 March 2021, pp. 450-464
summary Despite its economic efficiency, mass production fails to appeal to the very people it is meant to accommodate. Mass customization, on the other hand, allows for the consideration of personal differences. Nonetheless, it is a process that requires more time, effort, and resources, hence the reliance upon mass production. Previous research showed a potential impact of personality on perceptions of the architectural space. The research investigates the applicability of mass customization in the architectural domain using MBTI (Myers–Briggs Type Indicator). Using MBTI, we surveyed 187 individuals to investigate the correlations between personal traits (mind, energy, nature, tactics, and identity) and preferences of architectural aspects (exposure, circulation, view, plan layout, and interior colors). The survey draws on how multiple fields have successfully applied MBTI to increase the value they provide. The findings present a novel contribution to architectural research as they demonstrate an actual connection between MBTI personality patterns and architectural preferences. In addition to several interaction patterns, our results strongly support an effect of the mind aspect on view preferences as well as an effect of energy on three architectural aspects: view, plan layout and interior colors. Shape grammars were then created, based upon these correlations, in order to provide a basis for optimized mass customization. The optimization/automation of this process will result in a more habitable space in which neither personality differences nor valuable resources are sacrificed.
series ASCAAD
email
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