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id cf2013_050
authors Yuan, Xiaofang and Ji-hyun Lee
year 2013
title Toward a Computational Approach of Creativity Assessment in Product Design
source Global Design and Local Materialization[Proceedings of the 15th International Conference on Computer Aided Architectural Design Futures / ISBN 978-3-642-38973-3] Shanghai, China, July 3-5, 2013, pp. 50-62.
summary One of the most important criteria for the performance quality in design is the creativity of the design. Many researchers have developed methods to assess the creativity of product design, but the subjective and qualitative judgments of traditional creativity measurement are proved to lack sufficient validity and reliability. Furthermore, most of the assessment of creativity in design is based on the design outcome instead of the design process. In this paper, we proposed a computational approach of creativity assessment in product design via the combination of the design process and design creativity. We established a method to quantify the design process. And design creativity is rated using the Consensual Assessment Technique. Then the correlation of all the creativity-related factors in the design process and the design creativity will be calculated. Last, creativity assessment formula is proposed based on the factors and the correlation coefficient.
keywords creativity assessment, product design, computational approach, design process.
series CAAD Futures
email
references Content-type: text/plain
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