| id |
ddss2008-04 |
| authors |
Osaragi, Toshihiro and Kenichi Ogawa |
| year |
2008 |
| title |
Brand Value of Area-Images Extracted from SpatialDistribution of Building Names |
| source |
H.J.P. Timmermans, B. de Vries (eds.) 2008, Design & Decision Support Systems in Architecture and Urban Planning, ISBN 978-90-6814-173-3, University of Technology Eindhoven, published on CD |
| summary |
Our area-images are composed of evaluations derived from the various kinds of elements or activities within different regions. In quantitative terms, the extraction of area-images is difficult. In this paper, we focus on a phenomenon in which a part of people’s area-image can be observed in the names of buildings. In the first instance, a model based on the random utility theory is constructed to describe the spatial distribution of building names. Secondly, the proposed model is calibrated using actual data from the city of Tokyo (Setagaya Ward), and effects of such area-elements or activities on area-images are then estimated. Finally, values for the area-images are quantitatively estimated and their spatial distribution is represented on a map. |
| keywords |
Brand-value, Area-image, Building name, Spatial distribution, Logit model |
| series |
DDSS |
| full text |
 file.pdf (456,218 bytes) |
| references |
Content-type: text/plain
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| last changed |
2008/09/01 17:06 |
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