| id |
ddss2008-21 |
| authors |
Horeni, Oliver; T.A. Arentze, H.J.P. Timmermans, and B.G.C. Dellaert |
| year |
2008 |
| title |
INTERVIEW TECHNIQUES FOR MEASURINGINDIVIDUALS’ MENTAL REPRESENTATIONSSPACE-TIME CHOICESAn outline of three IT-based survey methods |
| source |
H.J.P. Timmermans, B. de Vries (eds.) 2008, Design & Decision Support Systems in Architecture and Urban Planning, ISBN 978-90-6814-173-3, University of Technology Eindhoven, published on CD |
| summary |
A better exploration of human decision making is a necessary condition to understand individual activity-travel choices. With the advent of mental model theory a conceptual framework of individuals’ causal knowledge of the environment and its links to the behavioural choice outcome was available. Accordingly, interview techniques had been developed in order to elicit mental representations from individuals’ mind. Although these techniques delivered reliable and useful results, it turned out quickly, that they could not be applied to large-scale surveys. Hence, this paper will report on the development of three IT-based interview techniques, which are promising avenues to measure mental representations in an efficient and flexible way. |
| keywords |
Activity-travel choice, Mental representations, Electronic surveying |
| series |
DDSS |
| full text |
 file.pdf (371,283 bytes) |
| references |
Content-type: text/plain
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Arentze, T.A., B.G.C. Dellaert, and H.J.P. Timmermans (2008)
 Modeling and Measuring Individuals’ Mental Representations of Complex Spatio-Temporal Decision Problems
, Environment and Behavior, Forthcoming
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Dellaert, B.G.C., T.A. Arentze, and H.J.P. Timmermans (2008)
Shopping context and consumers’ mental representation of complex shopping trip decision problems
, Journal of Retailing, Forthcoming
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| last changed |
2008/09/01 17:06 |
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