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id ddss9450
authors Kohsaka, Hiroyuki
year 1994
title Spatial Decision Support System for Retail Activity
source Second Design and Decision Support Systems in Architecture & Urban Planning (Vaals, the Netherlands), August 15-19, 1994
summary This presentation proposes an architecture of Spatial Support System (SDSS) for retail activity. This SDSS is made up of four key modules: data, monitoring, spatial analysis/modelling, and map and report generators. In the data module, spatial shopping data are gathered from Point of Sales (POS) Systems as well as trade area surveys. Two examples will be presented to collect spatial shopping data. One is from an ordinal trade area survey and the other is from point IC cards. The monitoring module can represent retail trade areas as three-dimensional surfaces as well as contour maps by using a colour graphics display after a cartographic analysis which consists of gridding and interpolation of these data. As an application example of monitoring module, retail trade area for a store or a shopping street will be shown as a three-dimensional surface. In addition, themonitoring module can describe a retail structure consisting of the trade area of several retail stores to analyze the spatial competition of them. In the spatial analysis/modelling module, optimization methods search for an optimal location of a new store and an impact analysis assesses the locational impacts of the store upon the existing stores. An optimal location of new supermarket will be solved as an example for this module.
series DDSS
email
references Content-type: text/plain
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