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id ddss9818
authors Dijkstra, Jan and Timmermans, Harry J.P.
year 1998
title Conjoint Analysis and Virtual Reality – a Review
source Timmermans, Harry (Ed.), Fourth Design and Decision Support Systems in Architecture and Urban Planning Maastricht, the Netherlands), ISBN 90-6814-081-7, July 26-29, 1998
summary This paper describes a review of an ongoing research project which aims to develop a conjoint analysis and virtual reality (CA&VR) system as part of a design information system in virtual reality. The research project aims to develop a design system that can be used for interactive design and evaluation of design alternatives. A virtual environment model and dynamic virtual objects representing the different design aspects of interest can present a design. The different design aspects are called attributes. Each attribute level is a different state of the concerned virtual object. In the case of a virtual walk through a building design, the system can be viewed as a visual simulation of the environment. The CA&VR system has the potential advantage that individuals’ preferences can be measured indesigned hypothetical choice situations. As part of the ongoing research project, principles underlying the CA&VR system will be illustrated by simple examples. The status of this research project, both in retrospect and in prospect will be described.
series DDSS
full text file.pdf (163,888 bytes)
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100%; open Arthur, P. and Passini, R. (1992) Find in CUMINCAD Wayfinding, People, Signs and Architecture , McGraw-Hill Ryerson, Toronto

100%; open Dijkstra, J. and Timmermans, H.J.P. (1997) Find in CUMINCAD Exploring the possibilities of conjoint measurement as a decision-making tool for virtual wayfinding environments , Y.T. Liu et al (eds.), Proceedings of The Second Conference on ComputerAided Architectural Design Research in Asia, pp. 61-71

100%; open Dijkstra, J. and Timmermans, H.J.P. (1997) Find in CUMINCAD The application of conjoint measurement as a dynamic decision making tool in a virtual reality environment , R. Junge (ed.), Proceedings of The 7th International Conference on Computer Aided Architectural Design Futures, pp. 757-770

100%; open Dijkstra, J., Roelen, W.A.H. and Timmermans, H.J.P. (1996) Find in CUMINCAD Conjoint measurement in virtual environments: a framework , H.J.P. Timmermans (ed.), 3rd Design and Decision Support Systems in Architecture and Urban Planning Conference, Vol. I: Architecture Proceedings, pp. 59-71

100%; open Dijkstra, J., Timmermans, H.J.P. and Roelen, W.A.H. (1998) Find in CUMINCAD Eye tracking as a user behavior registration tool in virtual environments , in T. Sasada et al (eds.), Proceedings of The Third Conference on Computer Aided Architectural Design Research in Asia, pp. 57-66

100%; open Green, P.E. and Srinivasan, V. (1978) Find in CUMINCAD Conjoint analysis in consumer research: issues and outlook , Journal of Consumer Research, 5, pp. 103-123

100%; open Hair, J.F., R.E. Anderson, R.L. Tatham and W.C. Black (1995) Find in CUMINCAD Conjoint analysis, in Multivariate data Analysis , Prentice Hall, Englewood Cliffs NJ, pp. 556-599

100%; open Huhns, M.N. and M.P. Singh (1998) Find in CUMINCAD Agent and multiagent systems: themes, approaches, and challenges , M.N. Huhns and M.P. Singh (eds.), Readings in Agents, Morgan Kaufmann Publ., 1998, pp. 1-23

100%; open Klabbers, M.D., H. Oppewal and H.J.P. Timmermans (1996) Find in CUMINCAD ESCAPE: (multimedia) engine for stated choice and preference experiments , Working paper 3rd Design and Decision Support Systems in Architecture and Urban Planning Conference

100%; open Louviere, J.J. (1988) Find in CUMINCAD Analyzing Decision Making: Metric Conjoint Analysis , Louviere, J.J. (1988) Analyzing Decision Making: Metric Conjoint Analysis, SageUniversity paper Series on Quantitative Applications in the Social Sciences,series no.07-067, Sage Publications, Beverly Hills.

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100%; open Timmermans, H.J.P (1984) Find in CUMINCAD Decompositional multiattribute preference models in spatial choice analysis: a review of some recent developments , Progress in Human Geography, 8, pp. 189-221

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