| id |
ecaade2007_106 |
| authors |
Lang, Silke Berit |
| year |
2007 |
| title |
Predicting or Inventing the Future? |
| doi |
https://doi.org/10.52842/conf.ecaade.2007.499
|
| source |
Predicting the Future [25th eCAADe Conference Proceedings / ISBN 978-0-9541183-6-5] Frankfurt am Main (Germany) 26-29 September 2007, pp. 499-506 |
| summary |
In this paper we discuss the parallels between architectural design and strategic marketing in industry to advance the theme of predicting the future in architecture. Just like companies face the challenge to organize their R&D activities, architects develop different strategies for their designs. Looking at the architectural design process as well as at strategic planning done in companies we recognize that they have much in common. To advance the theme of predicting the future in architecture we draw parallels to strategic marketing in industry. Both activities require a clear vision regarding customer requirements, available technologies, and areas of operation and emerging markets. We report on a successfully implemented method Pictures of the Future at Siemens and relate it to architecture and show possibilities to expand the role of architectural design in the future. We opine that it is now time to expand the architectural curriculum towards Knowledge Architecture. |
| keywords |
Information architecture, knowledge architecture, strategic planning and marketing |
| series |
eCAADe |
| email |
|
| full text |
 file.pdf (1,549,679 bytes) |
| references |
Content-type: text/html
Access Temporarily Restricted
Access Temporarily Restricted
Too many requests detected. Please wait 60 seconds or verify that you are a human.
If you are a human user and need immediate access, you can click the button below to continue:
If you continue to experience issues, please open a ticket at
papers.cumincad.org/helpdesk
|
| last changed |
2022/06/07 07:52 |
