| id |
ecaade2015_152 |
| authors |
Rosenberg, Moritz and Straßl, Benjamin |
| year |
2015 |
| title |
SHOPGENERATOR v2:Automated Design, Analysis and Optimization of Shopping Layouts |
| source |
Martens, B, Wurzer, G, Grasl T, Lorenz, WE and Schaffranek, R (eds.), Real Time - Proceedings of the 33rd eCAADe Conference - Volume 2, Vienna University of Technology, Vienna, Austria, 16-18 September 2015, pp. 503-512 |
| doi |
https://doi.org/10.52842/conf.ecaade.2015.2.503
|
| summary |
In shop design a common method to maximize sales is to manipulate the customers through spatial arrangements of shelves and products. The aim of this practice is that shoppers have to spend a long time in the store and pass a high quantity of products. Using this technique requires a lot of empirical analysis of POS (point of sale) data and experimentation with product and shelf arrangements, while not upsetting the customers by guiding them through a “shopping maze”. For this reason we developed a tool that semi-automatically - just a couple of inputs concerning the type of shop are required - creates different shopping layouts which are later analyzed and optimized for visibility and product placement. This tool aims to support shop designers in an early planning stage. This is done by creating and testing a large number of different shopping layouts without having to conduct experiments in an actually built environment.. |
| wos |
WOS:000372316000057 |
| series |
eCAADe |
| email |
|
| more |
https://mh-engage.ltcc.tuwien.ac.at/engage/ui/watch.html?id=51e1517e-6f79-11e5-bdcf-7b685ac8d7c5 |
| full text |
 file.pdf (3,131,847 bytes) |
| references |
Content-type: text/plain
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| last changed |
2022/06/07 07:56 |
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