Cumincad : CUMINCAD Papers : Paper sigradi2007_af80:Digital graphical study of simulation of the visual results of the application of regulating norms for the visual communication of commercial building [Estudo gráfico digital de simulação dos resultados visuais da aplicação de normas reguladoras para a comunicação visual de prédios comerciais]

id	sigradi2007_af80
authors	Lima, Denise; Juliana de Oliveira Taschetto; Felipe Etchegaray Heidrich
year	2007
title	Digital graphical study of simulation of the visual results of the application of regulating norms for the visual communication of commercial building [Estudo gráfico digital de simulação dos resultados visuais da aplicação de normas reguladoras para a comunicação visual de prédios comerciais]
source	SIGraDi 2007 - [Proceedings of the 11th Iberoamerican Congress of Digital Graphics] México D.F. - México 23-25 October 2007, pp. 327-331
summary	Beyond importance of the visual communication in a consumption society and of the necessity of perfect integration of this with the urban landscape, in the Brazil, cities searched to create regulation norms with the objective to organize some types of external visual communication. This study it shows the digital visualization with application of specific norms through the digital graphical resources. The previous visualization is important to test the viability and to foresee the result in the urban landscape. With norms' application, the visual communication of the marks will be more appreciated and the buildings will have their architecture respected.
keywords	Digital graphical; Visual communication; Urban landscape; Regulating norms
series	SIGRADI
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