| id |
sigradi2011_142 |
| authors |
de Queiroz Oliveira, Diogo; Moreno Sperling, David |
| year |
2011 |
| title |
Are you Experienced? [Are you Experienced?] |
| source |
SIGraDi 2011 [Proceedings of the 15th Iberoamerican Congress of Digital Graphics] Argentina - Santa Fe 16-18 November 2011, pp. 249-252 |
| summary |
This article presents results of a research on spatialities linked to the contemporary concept of experience. The work outlines the meanings that this term has acquired in the Culture of Experience, having two meanings as historical perspective: that of Walter Benjamin on Modernity and that of the 1960s and 70s countercultural artistic actions. Finally, it analyses thirty five spatialities based on concepts, techniques, and effects, and proposes a critical approach to the strategic experiential modules formulated in recent years to the field of experiential marketing. |
| keywords |
Experience; spatialities; interaction; behavior |
| series |
SIGRADI |
| email |
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| full text |
 file.pdf (598,054 bytes) |
| references |
Content-type: text/plain
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Diller, S.; Shedroff, N.; Rhea, D. (2005)
 Making Meaning: How Sucessful Businesses Deliver Meaningful Customer Experiences
, Berkeley: New Riders Press
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Klingmann, A. (2007)
Brandscapes: Architecture in the Experience Economy
, Cambridge, MIT Press
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Pine II, J.; Gilmore, J. (1999)
The experience economy: Work is theatre and every business a stage
, Cambridge: Harvard Business School Press
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Schmitt, B. (1999)
Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands
, New York: The Free Press
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Sommerer, C.; Mignonneau, L.; King, D. (2008)
Interface Cultures – Artistic Aspects of Interaction. Bielefeld
, Transcript Verlag
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| last changed |
2016/03/10 09:50 |
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