| id |
sigradi2011_366 |
| authors |
Braida, Frederico; Nonima, Vera L. |
| year |
2011 |
| title |
A representação das cidades na era da cultura digital: ampliação, consumo e produção das cidades no ciberespaço [The representation of cities in the era of digital culture: expansion, consumption and production of cities in cyberspace ] |
| source |
SIGraDi 2011 [Proceedings of the 15th Iberoamerican Congress of Digital Graphics] Argentina - Santa Fe 16-18 November 2011, pp. 320-323 |
| summary |
This article presents a study on the representation of cities in the era of digital culture and aims to show how the phenomenon of self-production is present in the websites studied. At the end, we conclude that cities (through city marketing), local government (through advertising and through the creation of an identity) and citizens (through selfbranding), they create a rhetorical itself and constitute itself as brands. Therefore, we conclude that cybercities has been more an extended space of consumption and production of cities, municipalities and citizens. |
| series |
SIGRADI |
| email |
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| full text |
 file.pdf (431,409 bytes) |
| references |
Content-type: text/plain
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Hearn, A. (2008)
 Meat, Mask, Burden: probing the contours of the branded ‘self’
, Journal of Consumer Culture, n.8, 2008, p.197-217
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Shankar, A; Cherrier, H; Canniford, R. (2006)
Consumer empowerment: a Foucauldian interpretation
, European journal of marketing, n. 9/10, v. 40, 2006, p. 1013-1030
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| last changed |
2016/03/10 09:47 |
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