Cumincad : CUMINCAD Papers : Paper sigradi2012_71:A “experiência” como design: uma análise de sites como plataformas experienciais [The “experience” as design: an analysis of websites as experiential platforms]

sigradi2012_71

authors

Silva, Mirela Kühl; Sperling, David Moreno

year

2012

title

A “experiência” como design: uma análise de sites como plataformas experienciais [The “experience” as design: an analysis of websites as experiential platforms]

source

SIGraDi 2012 [Proceedings of the 16th Iberoamerican Congress of Digital Graphics] Brasil - Fortaleza 13-16 November 2012, pp. 127-130

summary

This article presents part of an ongoing and larger research about interface design’s roles in the “Experience Era”. It discusses the use of the term “experience” in websites conception and presents three case studies considering discursive and interactive levels. The analysis of four cases is based in parameters proposed by S. Diller, N. Shedroff and D. Rhea for the experience design from a marketing approach.

keywords

design; experiência; plataforma digital; interação; usuário

series

SIGRADI

full text

file.pdf (210,293 bytes)

references

Content-type: text/plain

Details	Citation	Select
	Diller, S.;Shedrof, N.; Rhea, D. (2006) Making Meaning: How Sucessful Business Deliver Meaningful Customers Experiences , Berkeley: New Riders Press

	Klingmann, A. (2007) Brandscapes: Architecture in the Experience Economy , Cambridge, MIT Press

	Schulze S.; Grätz, I. (2011) Apple Design , Ostfildern: Hatje Cantz

last changed

2016/03/10 10:00