Cumincad : CUMINCAD Papers : Paper sigradi2016_409:Crowdthinking para el desarrollo de PyMEs exportadoras de productos de consumo masivo [Crowdthinking for the development of SME exporters of consumer products]

sigradi2016_409

authors

Feinsilber, Sebastián

year

2016

title

Crowdthinking para el desarrollo de PyMEs exportadoras de productos de consumo masivo [Crowdthinking for the development of SME exporters of consumer products]

source

SIGraDi 2016 [Proceedings of the 20th Conference of the Iberoamerican Society of Digital Graphics - ISBN: 978-956-7051-86-1] Argentina, Buenos Aires 9 - 11 November 2016, pp.897-901

summary

This article links the concept of crowdthinking from the perspective of graphic design and its interface with other disciplines in the development of the Argentine export sector. How do the symbolic, functional and economic aspects influence in the added value of the product? And how does the interaction between disciplines generate this added value from a crowd-thinking perspective? How did Graphic Design develope from its productive methodologies? The work aims to critically theorise on current interfaces and links between disciplines in Argentine companies to develop communication from cross-border products, focusing on the different actors involved, production processes and work methods.

keywords

Cross-border trade; Crowdthinking; Graphic design; SME exporters; Interdisciplinary

series

SIGRADI

full text

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references

Content-type: text/plain

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	(2010) Marketing International , Georgetown: Ed. Georgetown University

last changed

2021/03/28 19:58