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id sigradi2016_435
authors Scanavino, Hernan Daniel; Campos, Gisela Belluzzo de
year 2016
title Design de embalagem e visualizaç?o de dados: uma perspectiva do grid tipográfico [Packaging Design and data visualization: a grid approach]
source SIGraDi 2016 [Proceedings of the 20th Conference of the Iberoamerican Society of Digital Graphics - ISBN: 978-956-7051-86-1] Argentina, Buenos Aires 9 - 11 November 2016, pp.614-619
summary Packaging design usually focus on the sale of the product, and leave other functions aside, such as the communication of information to the consumer. This article discusses how the changes in the visual language of the grid indicates that non-linear graphical features, such as data visualization, can improve the presentation of information in packages. A brief retrospective of the grid use in graphic design was made, wich were then related to examples of labels in the wine segment. The spatial dimension of data visualization proved to be relevant to information design in packaging.
keywords Packaging design; grid approach; information design
series SIGRADI
email
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100%; open (2015) Find in CUMINCAD Visual accessibility in graphic design: A client–designer communication failure , Design Studies, 40, 176–195. http://doi.org/10.1016/j.destud.2015.07.003

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