| id |
sigradi2016_465 |
| authors |
Santos, Angela Maria dos; Campos, Gisela Belluzzo de |
| year |
2016 |
| title |
Design Gráfico de Comunicaç?o Visual Urbana como Espaço Instalativo [Graphic Design of Urban Visual Communication as Installative Space] |
| source |
SIGraDi 2016 [Proceedings of the 20th Conference of the Iberoamerican Society of Digital Graphics - ISBN: 978-956-7051-86-1] Argentina, Buenos Aires 9 - 11 November 2016, pp.620-624 |
| summary |
The paper analyses the hybridization processes occurred in the graphic design and the visual arts since the digital technologies established in the 1990s, taking as example, a graphic design of visual urban communication located at Line 4 Subway Station in S?o Paulo. In it, the graphic design uses the photographic language to transform a passageway into an installation space, through which users are required to traffic. By means of creating an image and text ambience, the installation performs an unusual and well succeed urban/ visual communication design. |
| keywords |
Graphic design; Urban visual communication; Artistic installation; Hybridization |
| series |
SIGRADI |
| email |
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| full text |
 file.pdf (514,160 bytes) |
| references |
Content-type: text/plain
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(1983)
 Sculpture in the Expanded Field. In The Anti-Aesthetics: Essays on Postmodern Culture
, org. Hal Foster. Seattle/Washington: Bay Press
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| last changed |
2021/03/28 19:59 |
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