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id sigradi2020_31
authors Brarda, María Cecilia; Gorodischer, Horacio F.
year 2020
title Transformation as a production of meaning of the kinetic typographic form
source SIGraDi 2020 [Proceedings of the 24th Conference of the Iberoamerican Society of Digital Graphics - ISSN: 2318-6968] Online Conference 18 - 20 November 2020, pp. 31-39
summary Digitality evidences the existence of writings that contradict the conception of static object. Many avatars of what is written become ephemeral and kinetic: more than objects, they are events. Kinetic writing appears in contemporary works from different disciplinary fields with analog or digital support. Time, expressed in duration, movement and transformation, returns to be the production substance of the sense of the written form — typographic or calligraphic — which is no longer spatial but temporal. The objective is to show how signs mutate to produce meaning from which the transformation, given by the kinetic dimension itself, occurs.
keywords Kinetic typography, Production of meaning, Transformation, Analog-digital, Expression of form
series SIGraDi
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100%; open Brarda, M.C. (2018) Find in CUMINCAD Type in motion: The representation of the illocutionary force through the expression of the kinetic typographic form , Blucher, p. 1142-1149

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