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id sigradi2023_16
authors Carline Andrade Bastos, Bruno, Pereira Barcelos Ribeiro, Letícia, Celeste Santana Cunha, Aura, Monteiro Xavier de Lima, Mariana and Ribeiro Cardoso, Daniel
year 2023
title Artificial Intelligence Applied to Ideation in Design
source García Amen, F, Goni Fitipaldo, A L and Armagno Gentile, Á (eds.), Accelerated Landscapes - Proceedings of the XXVII International Conference of the Ibero-American Society of Digital Graphics (SIGraDi 2023), Punta del Este, Maldonado, Uruguay, 29 November - 1 December 2023, pp. 1325–1336
summary This paper is based on two main concepts: Concept Design and Artificial Intelligence (A.I.). According to Leach (2021), people are surrounded by A.I. in various aspects of daily life. This circumstance highlights the importance of creative professionals to interpret A.I. as a Design tool. The objective of this paper is to evaluate how A.I. can be used in early stages of the ideation process for the development of an artifact. The methodological framework is exploratory-descriptive and was developed through a case study. The practical contribution is to exemplify the simultaneous use of AI and Design tools in a simulation of the creative phase of a furniture project, this result was diagrammed to represent a systematization of where each tool fits into the creative process. The theoretical contribution is to add to the debate around this subject.
keywords Artificial intelligence, Concept Design, Creative processes, Design Methods, Ideation
series SIGraDi
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